Arlington Heights Illinois based Private Brand sales and marketing company Federated Group launched three websites supporting their “classic” Private Brands: Hy-top, Parade and Better Valu. The sites include products, recipes, store locators, quality assurance and customer feedback. The web addresses will be added to all new and redesigned packaging and marketing.

Hy-Top line of Private Brand groceries was created in the 1950s to provide independent grocers and neighborhood supermarkets a national brand equivalent Private Brand solution. Today the brand includes more than 2,000 items.

HYTOP, private brand, store brand, private label

Everybody loves a Parade! Especially when it means substantial savings on groceries over the national brands. The Parade range of Private Brand groceries was created in the early 1950′s to provide independent grocers and neighborhood supermarkets a national brand equivalent Private Brand solution. Today the brand includes more than 1,000 items.

Parade, private brand, store brand, private label

The Better Valu Private Brand is the value tier solution provided by the Federated Group and can be found exclusively at participating supermarkets, and other retailers.

Better Valu, , private brand, store brand, private label

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