Award Winning Private Brands Taste & Look Great!

HArtford Reserve Apple Pie, A&P, private label, privte brand, store brand

The winners of PL Buyer’s 7th Annual Private Label Packaging Awards are presented in the new issue of Private Label Buyer Magazine and they “prove that store brand packaging has come a long way in terms of creativity, functionality and aesthetic appeal.”

The days of generic white labels are long gone. These days, a private label product must come in a well-designed package if it is to stand out on the shelf. Bold graphics, strong functionality and a good product description can turn a boring bag or box into a work of art that gets consumers’ attention and wins the sale.

“Boring” certainly does not describe any of the entries in PL Buyer’s 7th Annual Private Label Packaging Awards. More than 200 submissions comprising more than 750 products were received — a record number for the competition — and so many of them were award-worthy. But knowing that not all of the entries could receive awards, PL Buyer called on the editors of its sister packaging publications to pick out the best of the best.

I selected a few of the designs (coincidentally from A&P) to feature here, click here to read the entire article and see all of the winners.

A&P anniversary, private brand, private label, store brand



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.