The winners of PL Buyer’s 7th Annual Private Label Packaging Awards are presented in the new issue of Private Label Buyer Magazine and they “prove that store brand packaging has come a long way in terms of creativity, functionality and aesthetic appeal.”
The days of generic white labels are long gone. These days, a private label product must come in a well-designed package if it is to stand out on the shelf. Bold graphics, strong functionality and a good product description can turn a boring bag or box into a work of art that gets consumers’ attention and wins the sale.
“Boring” certainly does not describe any of the entries in PL Buyer’s 7th Annual Private Label Packaging Awards. More than 200 submissions comprising more than 750 products were received — a record number for the competition — and so many of them were award-worthy. But knowing that not all of the entries could receive awards, PL Buyer called on the editors of its sister packaging publications to pick out the best of the best.
I selected a few of the designs (coincidentally from A&P) to feature here, click here to read the entire article and see all of the winners.