Private Brands Are Strategic Pillars at The Pantry


In this excerpt from the Convenience Store News article, “The Pantry to Invest in IT, On-the-Go Meals” the new president of the convenience store chain The Pantry discusses his companies focus on Private Brands in the coming year. The Pantry operates approximately 1,653 stores in eleven states under select banners, including Kangaroo Express. Over the last few months Private Brands have been the buzz in the convenience channel with both Valero and 7-Eleven growing and creating brands.

On the same day it reported weak fourth-quarter results, The Pantry Inc.’s new president and CEO Terrance M. Marks revealed the convenience store chain will invest in new information systems and comprehensive, on-the-go meal solutions in the coming year.

The new CEO also wants to see more private label items, beyond the new foodservice program. “Private label is now a relatively small portion of our mix,” he said. “And there is a lack of consistency between our private label offer and the name on most of our stores. We need to determine what categories we need to be in private label. There are certain categories in which private label can perform quite well, and others where it is more structurally challenged. But those decisions are center of plate for us right now.”

Read the entire article.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.