Food Lion Private Brands Feed The Hungry

Hunger has a cure box

Salisbury, NC based grocer Food Lion kicked off its seventh annual “Hunger Has a Cure” campaign to support local food banks affiliated with Feeding America. The campaign, which allows customers to purchase ready-made food boxes or donate food in bins, runs through December 30. Six of the eight products included in the box are Food Lion Private Brand items. The ready-made food boxes contain eight items, enough to create four different family meals and are available at Food Lion, Bottom Dollar Food, Harveys and Reid’s stores for $4.99 each.

As Private Brands continue to evolve it is exciting to see them incorporated into all aspects of the retailers marketing and public relations mix. And in this case it is not simply as an also ran but as the star of the show.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.