Salisbury, NC based grocer Food Lion kicked off its seventh annual “Hunger Has a Cure” campaign to support local food banks affiliated with Feeding America. The campaign, which allows customers to purchase ready-made food boxes or donate food in bins, runs through December 30. Six of the eight products included in the box are Food Lion Private Brand items. The ready-made food boxes contain eight items, enough to create four different family meals and are available at Food Lion, Bottom Dollar Food, Harveys and Reid’s stores for $4.99 each.
As Private Brands continue to evolve it is exciting to see them incorporated into all aspects of the retailers marketing and public relations mix. And in this case it is not simply as an also ran but as the star of the show.