Social Media and Private Brands on the Run

rolemommySocial Media, Mommy Bloggers and Private Brand have been the buzz phrases of the last year so it is no surprise that retailers and Private Brands have increasingly tested the social media waters.  This has taken many forms ranging from Walmarts 11 moms to Facebook pages. So when Beth Feldman of Role Mommy hit the road to promote the new book See Mom Run it is no surprise that there was a Private Brand tie in. According to her website Daymon Worldwide arranged Private Brand food sponsors for the book tour. The following is a excerpt from the Role Mommy website

While racing across the country promoting See Mom Run, I have been very lucky that I have not been hungry along my road trip. You see, when I’m hungry, I get angry and that doesn’t bode well for a reading with people who want me to make them laugh. So when the folks at Daymon Worldwide offered to provide food sponsors for several legs of the See Mom Run tour, I wholeheartedly said yes and was thrilled to know that when I would arrive at each event, delicious snacks would be awaiting us!

Our first stop in Larchmont featured shrimp platters and crudite provided by Costco and oodles of treats compliments of 7 Eleven. And let me tell you, these days, there are more than just Big Gulps at your local 7 Eleven!. The snacks we savored during our event at Groove included chocolate covered espresso beans (yummy), gummy bears (my daughter loved that one), chocolate covered pretzels (my personal fave), tons of nuts and lots of other snacks that we were able to transport with us on our road trips to Philadelphia and Ridgewood, New Jersey.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.