Social Media, Mommy Bloggers and Private Brand have been the buzz phrases of the last year so it is no surprise that retailers and Private Brands have increasingly tested the social media waters. This has taken many forms ranging from Walmarts 11 moms to Facebook pages. So when Beth Feldman of Role Mommy hit the road to promote the new book See Mom Run it is no surprise that there was a Private Brand tie in. According to her website Daymon Worldwide arranged Private Brand food sponsors for the book tour. The following is a excerpt from the Role Mommy website
While racing across the country promoting See Mom Run, I have been very lucky that I have not been hungry along my road trip. You see, when I’m hungry, I get angry and that doesn’t bode well for a reading with people who want me to make them laugh. So when the folks at Daymon Worldwide offered to provide food sponsors for several legs of the See Mom Run tour, I wholeheartedly said yes and was thrilled to know that when I would arrive at each event, delicious snacks would be awaiting us!
Our first stop in Larchmont featured shrimp platters and crudite provided by Costco and oodles of treats compliments of 7 Eleven. And let me tell you, these days, there are more than just Big Gulps at your local 7 Eleven!. The snacks we savored during our event at Groove included chocolate covered espresso beans (yummy), gummy bears (my daughter loved that one), chocolate covered pretzels (my personal fave), tons of nuts and lots of other snacks that we were able to transport with us on our road trips to Philadelphia and Ridgewood, New Jersey.