Monthly Archives: December 2009 »

Private Brand Smells Great at The Gap.

myprivatebrand December 30, 2009 0

The Sausalito, California based design agency Through Smoke Creative has made their name designing premium beauty products with perfume being the star of many of their shows. They have put their considerable talents to

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Private Brand Chips Crunch in The Netherlands

myprivatebrand December 29, 2009 0

The Netherlands based design unit Studio Kluif designed the entire packaging line for Hema’s salty snacks. HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and

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CVS Private Brand Store Wide Sale.

myprivatebrand December 29, 2009 0

In their first flyer of 2010 Woonsocket, Connecticut based mega drugstore CVS devotes two pages to their Private Brands. Page two and three feature a “Store Wide Sale” with Buy One Get One 50%

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Private Brands Score Well in San Francisco.

myprivatebrand December 28, 2009 0

This article from the San Francisco Chronicle website SFGate features a number of highly rated Private Brand products from west coast retailers including: Safeway, Whole Foods, Trader Joe’s and Rainbow Grocery Cooperative Grocery store

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Private Brand Baby Rants!

myprivatebrand December 28, 2009 1

The heated debate continues between national brand and Private Brand infant formula with this spoof of the ETrade commercial featuring a baby ranting over formula prices. I can’t say that the production quality of

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The Private Brand Argument Gets Lively.

myprivatebrand December 28, 2009 0

This interesting article from the Ventura County Star comes complete with debate. Although the sources seem a little misguided with opinions that were relevant ten years ago the conversation is certainly lively. What do

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PLMA ANNUAL MEETING & LEADERSHIP CONFERENCE

myprivatebrand December 23, 2009 0

Plan now to attend the Private Label Manufacturers Association (PLMA’s) annual event devoted to the issues and trends facing Private Brands. The event will be held March 25-28, 2010 at the Hyatt Regency Grand

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Private Brand Tequila Shots With Costco

myprivatebrand December 21, 2009 0

This month in the Costco Connection magazine Costco introduces Kirkland Signature Private Brand premium tequila. Kirkland Signature Añejo Tequila, is available in select Costco warehouses in states that allow retail liquor sales. The fine

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Celebrate 125 Years of Marks & Spencer with Private Brand

myprivatebrand December 20, 2009 0

This special edition Private Brand cookie tin celebrates the 125th anniversary of English retailer Marks and Spencer with a unique retro package design from the half Finnish and half English designer Sanna Annuka. Her

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Simon Doonan is the Cranky Private Brand Elf.

myprivatebrand December 20, 2009 0

Barneys New York’s holiday web movie stars many Barney’s Private Brands and its creative director Simon Doonan taking a humorous turn as The Cranky Elf. This is not for every retailer but it definitely

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