Target once again delivers compelling Private Brands with its reasonably priced Choxie brand and its newest edition Choxie Signature. This beautiful packaging was designed by the Target in house team. According to the Target website The Signature Collection features world-class chocolates brilliantly hand-decorated and infused with the most distinctive of flavors. Inspired by the most epicurean tastes, each of these fine chocolates has a unique appearance, individually painted by hand. Luxuriate in the unique and delectable tastes of Sea Salt Caramel, Coconut, Tiramisu, Raspberry, Cappuccino, Mandarin Orange, Pistachio, Roasted Almond and Passion Fruit.
The package design website Lovely Package quotes Target saying “In order to create a signature packaging system for Target’s private label premium chocolate line, Choxie, we developed a signature line look based on the proprietary ‘OX’ in the existing logotype. The patterning underscores the playful brand look through colors and repeat pattern that was translated to Valentines Day and Winter Holiday signature boxes. Photography emphasizes the richness of the product and unique shape and color of the chocolates.”