Private Brand continues to be the focus of many articles in the major trade magazines including this article from Brandweek detailing areas of growth for Private Brand.
In a year when consumers were looking to cut back anywhere they could, private label made inroads in a lot of categories, but took the biggest slices from segments like baby food and frozen pizza.
According to a report compiled by the Nielsen Co., unit sales of private label baby foods grew 22.3 percent for the 52 weeks ended Oct. 3. (Data cited is culled from the food, drug and mass merchandiser channels, including Walmart. Nielsen execs said that since prices have dropped from their year-ago highs, units are a better measure of private label’s growth than dollar sales. Brandweek is owned by Nielsen.)
Other categories that were hard hit by private label include salad dressings and mayonnaise, snacks, and candles and incense.