Private Brand Shine in the Netherlands.

Christopher Durham Nov 24, 2009 0


Take a look at this intriguing and playful Private Brand work from the ten-person Netherlands based agency Studio Kluif for HEMA.

HEMA is a successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA’s strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of Private Brand product lines for food, personal hygiene products and kids toys as well as many others.






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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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