In this report from Consumer Reports the patron saint of consumer media exams the cost of Thanksgiving and the potential savings associated with purchasing Private Brands. Tightwad Tod presents the money saving answer: Buy Private Brands of everything, rather than more-expensive brand names. Listen as he details his recent experiment buying for Thanksgiving at a New York grocer.
“Of course, most folks prefer homemade. But you can use the same strategy with the individual ingredients for your pies, stuffing, and green bean casserole and save, as well. As we recently showed in Consumer Reports, switching to all store brands in your everyday shopping can save the typical family more than $1,100 a year. And you generally won’t be sacrificing taste for savings; in 29 food categories, our trained food tasters said the store-brand products tasted about equally good 19 times. In another four categories, they outshone the brand names.”