Save Big With Private Brands This Thanksgiving!

In this report from Consumer Reports the patron saint of consumer media exams the cost of Thanksgiving and the potential savings associated with purchasing Private Brands.  Tightwad Tod presents the money saving answer: Buy Private Brands of everything, rather than more-expensive brand names. Listen as he details his recent experiment buying for Thanksgiving at a New York grocer.

“Of course, most folks prefer homemade. But you can use the same strategy with the individual ingredients for your pies, stuffing, and green bean casserole and save, as well. As we recently showed in Consumer Reports, switching to all store brands in your everyday shopping can save the typical family more than $1,100 a year. And you generally won’t be sacrificing taste for savings; in 29 food categories, our trained food tasters said the store-brand products tasted about equally good 19 times. In another four categories, they outshone the brand names.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.