Once again this year’s PLMA’s 2009 Private Label Trade Show included the PLMA’s Idea Supermarket. This area is always my favorite of the show and allows attendees to really get a sense of the state of Private Brands today. Private Brands from retailers all around the world are featured in a store format complete with gondolas, the effect is somewhere between a retail environment and art gallery. Over the next few posts I will present a snapshot of some of the standouts and the trends that seem to be represented in this unparalleled presentation of Private Brands.
The first is Green/Eco:
This fluorescent light bulb design from Office Depot presents a functional almost utilitarian to green package design.
The Safeway Eco/Green brand Bright Green calls on the classic cliches of environmentalism with the globe, however its clean design and bright photography takes it beyond cliche to elegantly functional.
These fascinating Private Brand toys from Toys R US seem to capture the spirit of green, while maintaining a hip almost retro cool perspective. I admit to thinking that the all natural stuffed animal even seemed a little healthier for my kids.