PLMA Will Broadcast Live From The Show Floor.


PLMA’s 2009 Private Label Trade Show opens in a few days and they have jumped into the era of web 2.0 with both feet introducing It will feature exclusive online coverage with morning and afternoon video reports from the show floor. Tune in for interviews with exhibitors and retailers as well as new products at PLMA’s Idea Supermarket.

And of course I will be blogging and twittering from the show. If there is anything you would like to hear about or see please drop me a line.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.