Again this year Pleasanton, California based grocer Safeway is running its annual Thanksgiving promotion featuring a “2-hour turkey recipe” and Safeway Private Brands. According to an article from the Instore Marketing Institute the recipe features Safeway-brand turkey and private-label O Organics extra virgin olive oil. Safeway has done an excellent job of tying all the elements of the promotion together. Whether you are shopping for turkeys in store or need a recipe online they have delivered a consistency experience that should help you deliver a great Thanksgiving turkey.
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