Happy Holidays with Private Brands at Loblaws.


Loblaws Insiders Report1Brampton, Ontario based Loblaw published the flagship of its Private Brand marketing with its 2009 Holiday Insider’s Report the report once again features its premium Private Brand President’s Choice.

According to Loblaw’s “For the last 25 years and the next quarter century, the President’s Choice brand is about helping make the holiday season for customers easy to manage and special with innovative, high-quality products at affordable prices — and this year’s no different,” said Paul Uys, Loblaw’s vice president, Fresh and Loblaw Brands. “We’ve brought back many classic favorites that we know people look forward to each holiday season and, as always, introduced an exciting and delicious range of new products that Canadians are also sure to love.”

This years Holiday Publication features party foods from around the world as well as charcuterie,easy meal ideas and some interesting looking mocktails.
Check out the 2009 Holiday Insider’s Report

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.