Private Brands Lift Macy’s

Macy's-AlfaniIn continuing good news for Macy’s and their private brands JP Morgan upgraded Macy’s stock to overweight citing improved monthly same-store sales and a potential for better-than-expected earnings. JP Morgan also said Macy’s is getting a lift from strength in its higher-margin Private Brand and exclusive brands. The “My Macy’s” initiative and an improving New York City shopping backdrop also should help, the bank said. Macy’s will publish Q3 results Wednesday.

I make no claims to expertise in the stock market and would never pretend to give investment advice, however it is good to hear from JP Morgan that the emphasis Macy’s has placed on Private Brands is paying off. Private Brand becoming a strategic pillar is key to continued success as the economy begins to improve.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.