Check out this innovative use of a Facebook fan page to promote Private Brand. Salisbury, NC based grocer is using its fan page to engage its customers and learn a little more about their Private Brand products. It is certainly not research but it is a great way to engage your customers. The post asks customers to
Try each of these products and tell us how we compare to the national brands. Post your comments for each picture or simply ‘Like’ them. You could also rate them on a scale from 1 to 5. Happy Tasting!
After less than 5 hours there were more than 25 comments most of them positive. Very nice.
“If I buy any national brand it is only because Food Lion doesn’t have it in their label.”
“Oats and More is my favorite cereal. I like it more than the name brand!”
“My son loves the FL instant oatmeal (maple and brown sugar)–he won’t eat any other brand.”
“have tried the chips, peanut butter, apple juice, cheese, and pop corn, and like them as well as any name brand.”
“I have tried all of these 3 FL products and they are all great and are every bit as good as the name brands. I am a happy FL shopper.”