Private Brands Invade Facebook

Food Lionfanpage

Check out this innovative use of a Facebook fan page to promote Private Brand. Salisbury, NC based grocer is using its fan page to engage its customers and learn a little more about their Private Brand products. It is certainly not research but it is a great way to engage your customers. The post asks customers to

Try each of these products and tell us how we compare to the national brands. Post your comments for each picture or simply ‘Like’ them. You could also rate them on a scale from 1 to 5. Happy Tasting!

After less than 5 hours there were more than 25 comments most of them positive. Very nice.

Comments included:

“If I buy any national brand it is only because Food Lion doesn’t have it in their label.”

“Oats and More is my favorite cereal. I like it more than the name brand!”

“My son loves the FL instant oatmeal (maple and brown sugar)–he won’t eat any other brand.”

“have tried the chips, peanut butter, apple juice, cheese, and pop corn, and like them as well as any name brand.”

“I have tried all of these 3 FL products and they are all great and are every bit as good as the name brands. I am a happy FL shopper.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.