Walmart beats out Local Grocers in Private Brand Pricing.

great value 1Arizons daily newspaper the Arizona Daily Star published this interesting comparison and test of Walmart’s Great Value Brand and Fry’s family of Private Brands. Great Value came out on tip with the best prices in Tucson.

Store-brand grocery survey: Wal-Mart edges Fry’s

When it comes to shopping store brands, Wal-Mart and its Great Value brand are tough to beat if you want to save money.

Store brands, increasingly popular with cash-strapped shoppers, are lines of products made by or for a supermarket chain, as opposed to national brands such as Heinz or General Mills.

The Arizona Daily Star surveyed store-brand offerings at major grocery retailers in Tucson last week, and Great Value was the cheapest for the selected items.

When taking loyalty cards into account, Fry’s Food Store, which has several tiers of store brands, nudged within 24 cents of the discount retail giant.

With the loyalty cards taken into consideration, Food City, then Bashas’, Albertsons and Safeway, followed the two leaders. Even without loyalty cards, Walmart Neighborhood Market had the lowest prices — with Food City coming in second, followed by Albertsons, Fry’s, Safeway and Bashas’.

Read the entire story.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.