In what is certainly one of the mist unusual Private Brand products I have seen in some time, Best Buy is selling this Insignia branded, Little Buddy Child Tracker.
Here is the product description from the Best Buy website:
Keep tabs on your child at all times with this small but sophisticated device that combines GPS and cellular technology to provide you with real-time location updates. The small and lightweight Little Buddy transmitter fits easily into a backpack, lunchbox or other receptacle, making it easy for your child to carry so you can check his or her location at any time using a smartphone or computer. Customizable safety checks allow you to establish specific times and locations where your child is supposed to be — for example, in school — causing the device to alert you with a text message if your child leaves the designated area during that time. Additional real-time alerts let you know when the device’s battery is running low so you can take steps to ensure your monitoring isn’t interrupted.