Keep Your Children Safe With Private Brands

Best Buy-insignia1In what is certainly one of the mist unusual Private Brand products I have seen in some time, Best Buy is selling this Insignia branded, Little Buddy Child Tracker.

Here is the product description from the Best Buy website:

Best Buy2Keep tabs on your child at all times with this small but sophisticated device that combines GPS and cellular technology to provide you with real-time location updates. The small and lightweight Little Buddy transmitter fits easily into a backpack, lunchbox or other receptacle, making it easy for your child to carry so you can check his or her location at any time using a smartphone or computer. Customizable safety checks allow you to establish specific times and locations where your child is supposed to be — for example, in school — causing the device to alert you with a text message if your child leaves the designated area during that time. Additional real-time alerts let you know when the device’s battery is running low so you can take steps to ensure your monitoring isn’t interrupted.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.