Ralcorp President and Private Brands.

David Skarie

Check out the next edition of PLMA Live!, the online video series from the Private Label Manufacturers Association. The series presents exclusive Private Brand industry interviews. This month’s guest is David Skarie, Co-President and CEO of Ralcorp Holdings, one of the country’s largest and most successful manufacturers of private label food products.

  • How is the retailer-manufacturer relationship changing?
  • Is there room for small manufacturers?
  • What’s the best way to build store brand sales?

David Skarie answers these questions and many more in this edition of PLMA Live!
Click here to start his exclusive interview.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.