This fascinating and amazingly indepth blog post Len Penzo presents a highly detailed look at a blind taste test of ten national brand products and their comparable Private Brand items from Albertsons.
My Store-Brand vs. Name-Brand Blind Taste-Test Experiment
One of the great never-ending debates in the world of personal finance is whether or not name-brand groceries are really worth the extra cost when alternative cheaper store-brand groceries are available. Furthermore, when it comes to edible products, does the quality and taste of name-brand products always justify the price premium, which can often times be as much as 50%?
Because inquiring minds like mine want to know, I decided to find out for myself by conducting a blind taste test using my very-opinionated family members to settle the question once and for all.
So last week, I headed out to our local Albertsons grocery store with my son, Matthew, and we picked out half a dozen everyday grocery products for the experiment. To ensure a one-to-one comparison, we only chose name-brand items that had identical store-brand counterparts; package size and item type had to be identical, or virtually identical.
The next step was to convene an official panel of experts to sample each of the items in a blind taste test. For that, I recruited ten members of my family.