Private Brand Finds Its Nook at Barnes & Noble

nook2In what is potentially the world’s longest press release, Barnes & Noble announced the launch of its new Kindle killer the Private Brand “Nook” e-reader. The e-reader looks like a beautiful piece of technology and more interestingly, at least to this blog, it positions a Barnes & Noble Private Brand as a true differentiator and national brand player and not simply a value knock off. BRAVO.

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today the launch of nook, the Barnes & Noble eBook reader, which marries innovative technology and sleek minimalist design with access to the company’s digital store of over one million eBooks, newspapers and magazines.

nook features many industry firsts as it is the first Android-based eBook reader and the first to offer a color touch screen for navigation along with a best-in-class E Ink display for an immersive, enjoyable e-reading experience. For fast connectivity, nook is the first eBook reader to provide, at no additional costs to customers, both 3G wireless access on AT&T’s mobile broadband network and access to Wi-Fi for Barnes & Noble in-store browsing and enjoyment. And to help friends share their joy of reading, nook is the first eBook reader to offer digital lending for a wide selection of eBooks.

“We asked our customers what they wanted in an eBook reader, and specifically designed nook to be the most full-featured, fun, stylish and easy-to-use eBook reader on the market,” said William J. Lynch, President of Barnes & Noble.com. “With our nationwide footprint, Barnes & Noble customers can see, touch and hold nook. Our 40,000 booksellers are ready to help customers discover how easy it is to download and read eBooks on nook, and what a pleasure it is to have access to their favorite eBooks, magazines and newspapers any time and anywhere.”

nook: The Device

The centerpiece of Barnes & Noble’s strategy to deliver any book, any time, anywhere, nook was created expressly with the reader in mind, with features and functionality to create an immersive, seamless and fun experience:

  • A Gripping Read, by Design
    nook’s sleek, minimalist design puts the focus on the content, not the technology, and the combination of color and touch make navigation intuitive and simple. nook feels great in hand and features a contoured, easy-to-hold back. About the size and weight of a paperback book, nook is thin, small and portable. Its best-in-class E Ink Vizplex display is easy on the eyes with text as clear and crisp as a printed book. And with no glare or backlight and adjustable text size, you can read comfortably for hours without straining your eyes.
  • Color Touch for Easy Navigation
    The beautiful lower color touch screen offers an immersive experience, inviting you to virtually browse through brilliant cover art, flip through an expansive library, or search using a virtual keyboard. nook presents the controls, navigation and keyboard you need, only when you need them.
  • Download eBooks Wirelessly
    With fast 3G wireless and Wi-Fi access, nook is the most-connected eBook reader. Browse and instantly download eBooks, magazines and newspapers simply and seamlessly on AT&T’s 3G wireless network, the nation’s fastest, with no set-up required or additional wireless costs. Connect to the complimentary Wi-Fi, provided by the AT&T Wi-Fi network, in Barnes & Noble stores and download at broadband fast speeds.
  • Lend eBooks to Friends
    With nook’s breakthrough LendMe technology, lend a wide selection of eBooks to friends free of charge, for up to 14 days at a time. Just choose the book you want to share and send it to your friend’s nook or iPhone, iPod touch, select BlackBerry® and Motorola smartphones, PC or Mac® with Barnes & Noble eReader software.
  • A Continuous Reading Experience
    With “Reading Now,” your virtual bookmark, nook brings you back to the last book you’ve read, right where you left off. And it works across a range of devices. If you forgot your nook at home, Barnes & Noble’s free eReader software on your iPhone, select BlackBerry and Motorola smartphones or laptop lets you pick up where you left off, including annotations. And when you’re reunited with your nook again, the Reading Now page will be updated and ready to go.
  • A Wealth of Content, in the Palm of Your Hand
    nook can hold up to 1,500 eBooks and other printed content, and the sky’s the limit for your digital library when you use nook’s expandable memory slot. A 16GB MicroSD card holds up to 17,500 eBooks.
  • Portability and Personalization
    You can also easily transfer PDF-format documents from your computer to access and read business documents, legal contracts and travel information on your nook. And transfer your photos to create custom screensavers.
  • Protect Your nook in Style
    nook comes with a removable back cover you can personalize from a selection of four additional great colors. You can also choose from a range of accessories by renowned designers kate spade new york, Jack Spade, Jonathan Adler, Tahari and others. From classic and colorful portfolios to an innovative book light, Barnes & Noble will offer stylish and elegant accessories designed exclusively for nook both in stores and online.

Over One Million eBooks, Newspapers and Magazines

As part of nook’s introduction, Barnes & Noble has further expanded its wide selection of content to satisfy every reader.

  • Expanded eBookstore
    From fiction to horror and romance to thrillers, with the launch of nook, Barnes & Noble’s eBookstore now offers the most eBook titles – over one million – with most bestsellers and new releases for just $9.99.
  • Your Daily Newspapers on nook
    Read your “morning paper” any time, anywhere you go. Barnes & Noble now offers subscriptions to more than 20 newspapers, including The New York Times, The Wall Street Journal, The Washington Post and Los Angeles Times. Barnes & Noble expects to offer, in digital form, subscriptions to every major U.S. daily.
  • Read Your Favorite Magazines
    As the nation’s second largest retailer of magazines, Barnes & Noble is now pleased to offer its customers digital subscriptions. Enjoy reading publications including Forbes, Newsweek and The Nation on your nook, at home or on the go.

Experience nook at Your Local Barnes & Noble

Barnes & Noble’s nationwide network of stores enables its customers to see nook and get hands-on demonstrations from its booksellers. Furthermore, nook owners get added benefits.

  • Stunning Retail Displays
    Barnes & Noble has created stunning storefront displays for nook that begin rolling out tomorrow in its highest-volume stores including 17 College bookstores such as DePaul University, Harvard University, Southern Methodist University, University of Pennsylvania and Washington State University. nook will be on display at its fully staffed customer service centers in every store.
  • Dedicated Booksellers
    Barnes & Noble’s 40,000 booksellers are ready to help customers get the most of their nook e-reading experience, demonstrate the eReader applications on other devices, and assist and support purchases, browsing and downloads in-store.
  • Free Complete eBook Browsing
    Customers will also be able to browse complete eBooks for free on nook at any Barnes & Noble store, whether or not the actual book is in stock, beginning later this year. Plus settle into the café and get exclusive in-store-only content, free eBooks, special offers and much more using Barnes & Noble’s complimentary Wi-Fi, provided by the AT&T Wi-Fi network.

Availability

nook, the Barnes & Noble eBook reader, will begin shipping at the end of November with a price of $259.00. Barnes & Noble is taking pre-orders now at www.nook.com and in stores starting tomorrow. In celebration of nook’s launch, Barnes & Noble will also offer a free eBook of Malcolm Gladwell’s widely acclaimed best-seller, “The Tipping Point,” for the first 10,000 customers to pre-order nook.

To learn more and experience nook, visit www.nook.com. Follow our eBooks and other updates on www.bn.com/twitter. To learn more about the free Barnes & Noble eReader software and Barnes & Noble eBookstore apps, visit www.barnesandnoble.com/ebooks.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.