MAPCO Hires Private Brand Director


In a Convenience Store News exclusive report the trade magazine reports that:

Russ Shrewsberry joined MAPCO as its first-ever director of private label. Shrewsberry previously worked in New Jersey with The Great Atlantic & Pacific Tea Co. Inc., where he served as U.S. Director of A&P. Prior to that, he held the title of director, own-brand customer development. Shrewsberry has a strong background in developing successful private label programs in multiple channels. He will be focused on developing and driving growth strategies within this key category, the company said.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.