Ohio-based grocer Kroger recently introduced their new health and beauty Private Brand “mirra.” The brand was created for family-focused women seeking effortless beauty. According to the Kroger website:
Mirra combines quality, natural ingredients with the latest science to meet 3 different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out.
Products include: shampoos and conditioners for smoothing, volumizing, and color treated hair; makeup brushes, exfoliating cleaners and creams, foaming bath; body wash; body lotion and body mists.
As part of the mirra launch, Kroger is offering a special online promotion featuring $5 off the purchase of any two mirra beauty care products.