Middle America retailer JCPenney announced this week a 10-year agreement that converts one of the great brands of the 1980’s to an exclusive JCPenney Private Brand. In the agreement, Liz Claiborne will become a design house for the brand, while JCP will source, manufacture, market and retail the brand. This article from the New York Times gives more details.
Liz Claiborne to Be Sold Only at JCPenney Stores
Goodbye to all that.
Liz Claiborne, the clothing company founded in 1976, said on Thursday that next year, Liz Claiborne-branded merchandise would be sold exclusively at JC Penney. The lone exception is the Liz Claiborne New York brand, designed by Isaac Mizrahi, which will be sold only on QVC, the television-shopping network.
The changes represent a radical departure for Liz Claiborne. In the future, the company will spearhead the design process of Liz Claiborne merchandise, but it will not procure, produce, market or distribute the merchandise. Rather, J. C. Penney will do all of that. New merchandise should begin hitting the shelves (and the airwaves) next autumn.