Market Pantry Takes Center Stage.

Target-Store Brand -Market Pantry1

This week’s flyer (October 11-17, 2009) from Target features Private Brand and not just any Private Brand,  but their value food brand, Market Pantry. The entire front page of the flyer is dedicated to Market Pantry and price, creating an atypical grocery-like look for the Minnesota retailer. In addition to the front page, the focus continues on page two with another half page and a few Archer Farms items sprinkled into page three. The economy and Walmart’s ability to capture the value message seem to have forced an evolution of the Target messaging strategy. What do you think?

Target Store Brand Ad