This seems to be the week for Kroger Private Brands in the news and this second story further confirms the retailer’s commitment to their brands. With 500 to 600 products a year taste tested by close to a hundred people each time the level of commitment to insuring quality and consistency for their Private Brands is impressive. The next question is are they using a similar testing process to maintain quality after the products have hit the shelf?
Volunteers grade groceries at taste-test center
Before they reach store shelves, food and drinks proposed to be made for Kroger Co.’s brands must pass muster with taste-testers who are paid in nibbles and sips and in-store coupons.
Seven at a time, volunteers fill a row of cubicles down the hall from the lobby at Kroger’s downtown Cincinnati headquarters, helping Kroger assess its store-brand lineup, which has nearly doubled in five years. They sit facing slots from which trays emerge with individual samples.