Pack Expo Focuses on Private Brand

Packaging Digest Online — Converting Magazine has an interesting interview with Richard Fox Jr., PACK EXPO show committee chairman and president on the show, which began today at the Las Vegas Convention Center. With 1,200 exhibitors and close to 21,000 pre-registered attendees the show appears to be off to a good start.

The following is an excerpt from the interview:

packexpoQ: The private-label-focused keynote sessions are also new for PACK EXPO. Can you give us a preview of what will be addressed?

Fox: We’ve all heard about the climb in private-label sales as consumers around the world struggle with a difficult economic climate. In addition to improved product quality, packaging has played a key role in transforming consumer perception of retail brands from ‘generic’ basics to competitive, must-have brands. Because packaging is often is the primary form of advertising for private-label brands, manufacturers have placed a greater emphasis on innovation and have in some cases, led on this front.

With this scenario playing out in the market, it was a natural choice for us to address the trend as part of the Conference at PACK EXPO. We’re very pleased to have executives from three prominent retailers joining us to offer their unique perspectives on private-label brands.

Doug Palmer - VP of Own Brands, The Great Atlantic & Pacific Tea Co

Doug Palmer, VP of Own Brands, The Great Atlantic & Pacific Tea Co., will kick off the keynote series Monday, providing insight into the evolution of store brands and examining evolving consumer perceptions with “Future of Retailer Packaging and Branding-the A&P Story.”

Tuesday, Andrew Abraham, VP of Our Own Brands for Supervalu, will deliver his presentation, “Packaging-A Holistic Approach to Winning.” Abraham will challenge packaging suppliers, contract packagers and designers to bring innovative technologies and concepts to the burgeoning private label sector.

Read the entire interview.

Doug Palmer will be speaking at the Private Label Impact Conference in Chicago, October 27-28. To receive a 20% discount on your registration just for reading this blog use this code when registering, PL09CD

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.