Mike Kitz, VP of OfficeMax Brands to Speak at Private Label Impact Conference

The Private Label Impact Conference is fast approaching in Chicago, this one of a kind event will bring together CPGs, Retailers, Private Label Manufacturers, Agencies and Brokers to discuss and debate how the new retail landscape can be a win-win for all parties involved. How the upsurge in Private Brands impacts branding and how to profitably coexist. I look forward to seeing you there.

To receive a 20% discount on your registration just for reading this blog use this code when registering PL09CD REGISTER TODAY!

Speakers will include:

  • CHAIRMAN: Christopher Durham, Blogger, MY private brand
  • Laura Barry, Vice President of Consumer Insight Services, Kraft
  • Patrick McCarthy, Senior Director Strategy and Marketing, Daymon Worldwide
  • Trudi-Ann Webster, Regional Manager Sales and Marketing, Cott Beverages
  • Jane Anderson, Brand Strategy Manager, 3M
  • Deb Hartman, Market Research Manager, 3M
  • Cory Hanscom, Brand Identity Manager, 3M
  • Thomas Ewing, Director, National Accounts, Private Label & International, T. Marzetti Company
  • Doug Palmer, Vice President of Own Brands, A&P
    Arthur Reingold, Director, Private Label, Walgreens
  • Dean Lustig, Vice President, Philadelphia Macaroni
  • Dr. Martin Meloche, Professor, Department of Food Marketing, Saint Joseph’s University
  • Cary Miller, Publisher, Food Industry News
  • Michelle Barry, Ph.D., Co-Author, A Brand Called Hope, Senior Vice President, The Hartman Group
  • Perry Seelert, Co-founder & Strategic Partner, united*
  • Nancy Coulter-Parker, Editor in Chief, Delicious Living Magazine

And a just announced: :

MikekitzMike Kitz, Vice-President of OfficeMax Brands and Product Development. During his career he has helped lead a steady stream of award-winning and business-building product innovations to build brands at some of the world’s leading companies, including OfficeMax, Goodyear, Motorola, Honeywell and Procter & Gamble. Mike has been a champion of driving innovation by integrating deep consumer insights, new technology and new business models, overlaid with great design. Mike led OfficeMax into premium private label through the creation of the award-winning TUL writing instruments line, along with InPlace, DiVOGA and many other new brand launches.   At Goodyear, Mike helped shape the Goodyear Assurance line of tires, the most successful new product introduction in Goodyear’s history. Additionally, he managed 22 Private Brands at Goodyear.  Mike has also had key marketing leadership roles at Motorola, Honeywell and Procter & Gamble.

Mike has been an evangelist for integrating design and design thinking into product development and brand building inside global corporations. He has worked with great design, brand and product development teams all over the world. Mike has spoken on innovation and brand building at numerous global conferences, IDSA conferences and events at leading universities. He holds a BS in Mechanical Engineering and a BA in Theology from the University of Notre Dame, and an MBA from the University of Michigan.

OfficemaxlogoMike will discuss “Retailer Driven Innovation and Branding”

Retailers are getting more sophisticated in creating and driving their own brands.  And, in some cases, when manufacturers will not innovate for retailers’ brands, the retailers drive this innovation themselves.

  • See examples of OfficeMax using best-in-class processes to innovate, create new premium brands, and bring innovation to the marketplace.
  • Discuss ways for manufacturers and retailers to collaborate in innovation and brand building.

To receive a 20% discount on your registration just for reading this blog use this code when registering PL09CD REGISTER TODAY!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.