Breast Cancer Awareness with Private Brands From Kroger

Kroger Breast Cancer AwarenessKrogerAppleJuice-Pink

October brings cooler weather and Halloween but for retailers it also brings “Pink” or at least pink packaging in recognition of Breast Cancer Awareness Month. For the last few years CPG’s from Campbell’s to Pepsi have proudly released special pink packaging and according to the Middletown Journal of Middletown, Ohio Kroger is including its Private Brand products in the event this year.

Kroger is selling more than 2,000 national brand and Private Brand pink products some of which include photos and stories of Kroger employee’s affected by cancer. According to the article: “Robin Middleton, a resident of Seven Mile and past manager of the Middletown Kroger on Oxford State Road, is featured on an Eggo Waffles box.”

Kroger made a $3 million donation to various breast cancer awareness programs.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.