In early July, I wrote a post on a test program that Kmart was piloting in Michigan, “Michigan Saves on Kmart Private Brand,” the program details included offering unemployed Michigan residents a little help at the cash register. They will offer a 20 percent discount on regularly priced Private Brand groceries and drugstore merchandise to unemployed customers.
The program is now being rolled out nationwide, with similar details. And as I said before: This is an interesting alternative promotion for Private Brands, great PR, minimal exposure and if sales go up there should be plenty of remaining margin not to mention potentially loyal repeat customers
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