Private Brand Smart Assist from Kmart

KMARTsmartassistIn early July, I wrote a post on a test program that Kmart was piloting in Michigan, “Michigan Saves on Kmart Private Brand,” the program details included offering unemployed Michigan residents a little help at the cash register. They will offer a 20 percent discount on regularly priced Private Brand groceries and drugstore merchandise to unemployed customers.

The program is now being rolled out nationwide, with similar details. And as I said before: This is an interesting alternative promotion for Private Brands, great PR, minimal exposure and if sales go up there should be plenty of remaining margin not to mention potentially loyal repeat customers

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.