Check out this innovative use of a Facebook fan page to promote Private Brand. Salisbury, NC based grocer is using its fan page to engage its customers and learn a little more about their Private Brand products. It is certainly not research but it is a great way to engage your customers. The post asks customers to Try each of [...]

The German discount chain Lidl has decided to add products to its organic and fairtade Private Brand, Biotrend.  The new products will include Italian made soy drinks, apple juice and flour. If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.

According to an article this week in Supermarket News Ohio based grocer Kroger has teamed with HarvestMark, a food traceability system from YottaMark, Redwood City, California to create a Private Brand bag salad that offers traceability.  Customers will have easy access to information on where the Private Brand fresh salads were grown. This is part of Kroger’s “Quality You Can [...]

The Private Label Impact Conference in Chicago has come and gone and the second day was just as exciting as the first. Yours truly started the morning off with a provocatively titled presentation, “Private Brand: Friend of Foe?” The crowd responded well with a bit of laughter, great questions and one audible gasp. Diane Tielbur, Senior Director at Kraft, followed [...]

Susan Koeppen correspondent with the Early Show demonstrated in this piece hoe grocery shoppers can save money with Private Brands. Koeppen conducted a comparison test between ten national brands and their Private Brand competitors. Koeppen got together two families the Roystons and the Caliguiris, from Pittsburgh. Both families told Koeppen they prefer national brands, however after the test the families [...]

The first day of the Private Label Impact Conference has come and gone, and I am happy to say it has been a rousing success. A attentive crowd of decision makers from OfficeMax, Supervalu, A&P, Daymon Worldwide, Cott Beverage, Kraft, Pepsi, Interbrand, Coleman Brand Works, T. Marzetti, United, Cliffstar and the Hartman Group just to name a few. The morning [...]

The English drug chain Superdrug seems to be popping up here more and more lately and these handy wipe designs created by Turner Duckworth are great examples of the fun and modern Private Brand Superdrug is building. Courtesy of Lovely Package If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.

Take a look at this new gift box design designed by Linn Gustafsson,  Sweden for the kings of fast fashion H&M. Every time my wife and I go to New York we find ourselves in their store just off Herald Square loaded with bags of cool Private Brand clothing and accessories. Courtesy of Lovely Package If you enjoyed this post, [...]

This article from the Kyoda News by way of The Japan Times presents an interesting snapshot of Private Brands in Japanese fashion it features Japanese retailers AEON Topvalu and Sogo & Seibu Co., whose parent company Seven & I Holdings owns the American convenience store 7-Eleven. For those of you who are not up to date on the exchange rate [...]

In what is certainly one of the mist unusual Private Brand products I have seen in some time, Best Buy is selling this Insignia branded, Little Buddy Child Tracker. Here is the product description from the Best Buy website: Keep tabs on your child at all times with this small but sophisticated device that combines GPS and cellular technology to [...]