Private Brand Drugs Continue To Grow.


Reuters featured this article on Private Brand manufacturer Perrigo. If you have purchased over the counter Private Brand medication there is a good chance Perrigo was the manufacturer.

Tough economic times help Perrigo medicine sales

NEW YORK (Reuters) – Hard economic times may spell good times at Perrigo Co, the largest U.S. maker of store-brand generic medicines, as consumers hunt for savings.

“The economy is certainly an important influence for making the case for store brand,” Perrigo Chief Executive Officer Joseph Papa said in an interview.

“(Consumers) still have a headache,” Papa said. “They’re trying to figure out how they can save a dollar, and they’re moving more and more to store brands.”

With a 70 percent market share, Perrigo dominates store-brand or private-label medications which are sold with generic names under the labels of drug chains and other stores. For example, a Perrigo-made product might be sold under as acetaminophen instead of the brand name Tylenol.

The store-brand market in the United States has been thriving, says Papa. While total over-the-counter and nutritional sales have climbed 2.8 percent in 52 weeks through June, store brand sales jumped 13 percent, he said.

Read the entire story.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.