Piggly Wiggly Launches New Website.

PigglyWiggly Website

Yesterday I learned that one of my posts and a picture of my daughters was being featured on the front page of the newly redesigned Piggly Wiggly website. The site features the updated Mr Pig and a ne look which is consistent with the redesigned Private Brand packaging.

For those of you unfamiliar with Piggly Wiggly here is a blurb from the new website:

Today there are more than 600 Piggly Wiggly stores serving communities in 17 states. All Piggly Wiggly stores are independently owned and operated, and are located primarily throughout the Southeast and as far north as Wisconsin.

Piggly Wiggly, LLC’s corporate headquarters are in Keene, N.H. It issues Piggly Wiggly franchises to qualified independent grocery retailers. The company also provides the retailers with services such as support, marketing programs and a line of promotional items.

Piggly Wiggly, LLC is an affiliate of C&S Wholesale Grocers, Inc., ranked as the 12th largest privately held company in the nation by Forbes magazine in 2008. For more than 90 years, C&S has provided first-class warehousing and distribution services to its customers. From more than 50 warehouse facilities throughout the United States, C&S serves some of the largest supermarket chains in the nation. Their corporate offices are located in Keene, N.H.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.