Miss Cordelia and Her Private Brand Coffee.


Nashville, TN based graphic design & creative service company Perky Brothers developed this engaging Private Brand packaging for Miss Cordelia’s, a small neighborhood grocer in Memphis, TN. It is nice to see small retailers using Private Brands to develop and enhance their retail brand.


This from the Perky Brothers website:

“This is a coffee bag designed for Miss Cordelia’s, a small, neighborhood grocery in Memphis, TN. Miss Cordelia’s is where a friendly neighborhood grocer meets the sassy and charming wit of a southern matriarch. The design takes inspiration from that with its polite front and simple 2-color palette, but gives the customer a nice surprise when they expand the bag to fill it up as a playful gusset pattern is revealed.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.