10 for $10 Private Brands at Safeway.

OurBrands_T11020101_OurBrands_FeatureBannerSafewayBrandsCollage_ALL_200832

Pleasanton, California based grocer Safeway this week featured their Private brands in the classic grocery promotion “10 for $10.” The sales was featured in their weekly flyer. Private Brands are typically well suited to this type of promotion so it is nice to see them included in a old standard.

safewaybanner



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleThe Healthy Accents of Private Brand.
Next articleP&G Focuses on Instore Marketing.
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.