Best Buy Scores Well With Insignia.

Check out this review from the technology and life style web magazine and shopping guide I4U News, the Best Buy Private Brand , Insignia fares extremely well.

insignia tv

Insignia probably isn’t the brand you see commercials for on TV, go into the store planning to buy, or frankly, brag to your friends about after you buy. But after strolling the show floor and getting a dose of name-brand sticker shock, it’s the type of brand you’ll probably think twice about. Best Buy’s little-known store brand ranks high on the features-for-the-buck scale, falling beside the likes of Vizio and Westinghouse on the peculiarly low end of the price range where shoppers can’t help buy wonder what they’re giving up for the price. We pried open the 42-inch NS-L42X-10A Insignia, which sells for $850 and boasts many of the same bells and whistles from spendier TVs, like 1080p resolution and 120Hz refresh rates, to find out whether Best Buy has a deal with the devil, or just a solid bargain on its hands.

Read the entire review.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.