Safeway Hires Private Brand Senior VP.

Joseph EnnenSafeway Inc. announced today the appointment of Joseph Ennen as Senior Vice President Consumer Brands. He will oversee the company’s corporate brands organization including its marketing, finance and outside sales function.

Mr. Ennen comes to Safeway after four years at the Frito-Lay Division of PepsiCo, first as Vice President, Core Brands where he managed the Doritos, Tostitos and Cheetos lines, and most recently Group Vice President, Innovation. In that capacity, he was responsible for leading the entire innovation development cycle for Frito Lay North America from identifying strategic opportunities to product launch. He holds a B.S. degree in Finance from the University of Minnesota. Upon getting his MBA from the University of Michigan, he joined the Kellogg Company where, over seven years, he held various senior marketing positions in the U.S. and the U.K. In 1999, he took a position with Con Agra Foods as Vice President/General Manager for Healthy Choice, that company’s largest brand. Mr. Ennen spent his early career in finance at General Mills.

“Joe’s extensive CPG experience and track record as a marketer and innovator make him uniquely suited to lead Safeway’s consumer brands business,” said Mike Minasi, Safeway’s President of Marketing.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.