The Challenges of Growth for a Private Brand Superstar.

PLMA Live2

International discount retailer Aldi is featured in this month’s edition of “PLMA Live!” This interview features Joan Kavanaugh, Vice President, Corporate Purchasing for Aldi, the fast growing retailer with one of the country’s most successful Private Brand programs.

Joan Kavanaugh answers these questions and many more in this edition of PLMA Live!

  • Is Aldi’s aggressive expansion creating challenges for its supplier base?
  • What’s different about the retailer-supplier relationship at Aldi?
  • Are new programs planned for branding and packaging?

Click here to start her exclusive interview.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.