Private Brand Breakfast Blitz.

Roundy's Greenbay CerealRoundy’s Supermarkets (Pick ‘n Save and Copps) introduces limited edition Private Brand cereals to celebrate the Green Bay Packers 90th anniversary The new product called “Breakfast Blitz,” will be the first of three specially designed cereal boxes containing Roundy’s Honey Nut Toasted Oats hit the shelves September 6. The second box will be available for purchase beginning September 27, with the third box following on October 18.

“As the proud grocer of the Green Bay Packers, we know we have a lot of Packers fans shopping at Copps and Pick ‘n Save,” said Robert Mariano, Roundy’s chairman and CEO. “These limited edition cereals allow us to show our Packers pride during the team’s 90th football season in addition to giving our customers a chance to taste our Roundy’s brand cereals and add to their Packers collectibles.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.