
Over the last few years the English retailer Tesco has released some great Private Brand products and more often than not great Private Brand package designs. These designs from design agency, Taxi Studio make me wonder, “How long will it take some of these designs to be mimicked in American stores.?”






The cookie bags are lovely.
Shame about the four packs. The four tins just don’t work. No doubt originally they were just the tins without the horrible illustrations of pepper mills etc, but in uncoated paper bags they don’t look shiny and no-one seems to get the idea that they are supposed to be tins.