Many of my frequent readers have heard me talk about my family and my wife’s affinity for couponing, she writes a on again, off again blog call Drugstore Mom about her love of drugstore loyalty programs and couponing. So every Sunday morning we sit down with our local newspaper, and I read the paper and she clips coupons and looks for deals. She was particularly excited this week as there where five FSI’s (Valasis, P&G, etc.) so she came home with two newspapers.
I read the inserts but my focus is on Private Brands and related news so I started to notice a trend not one but all three of the major drugstores in our market are featuring Private Brands in their Sunday circular.
Walgreen’s features Private Brand allergy relief products on the cover, an entire page of Private Brand products on page two and numerous other Private Brand products throughout the twelve-page circular. Notice the packaging creative is clearly in transition, it will be interesting to see how Private Brands evolve in Walgreens and where the W and Walgreens branded products will play.
Rite Aid is running a “Buy One Get Second one 50% Off” on all it’s Private Brand Rite Aid Private Brand products. The promotion is featured on the last page of their twelve-page circular.
CVS inserted a sixteen-page circular which includes CVS Private Brand products throughout as well as a “Buy One Get Second one 50% Off” block on page four.