20,000 Moms Make a Great Value – Walmart.

Great Value Roundtable

My Google Alerts are always a treasure trove of the useful and the useless, the focus of this blog is targeted enough that they generally work pretty well. And such is the case with the following post it discovered from “Money Savin’ Momma”. She is one of the much-heralded Walmart 11 moms (More than 11 Moms), I have written about this group and the mommy blogger phenomenon on several occasions so it is intriguing to see how the world’s biggest retailer is using this group to grow their Private Brands.

As one of Walmart’s More Than Elevenmoms, I recently learned about an exclusive opportunity that you may be interested in. If you purchase and use Great Value brand products from Walmart, you can sign up for the Walmart Round Table. But hurry, because they are only taking 200 applicants right now – but will increase the number to 20,000 later on. Here is more info about the program that I received from Walmart:

We have an exciting new opportunity from Walmart’s Great Value team. They just launched a new site called The Round Table, which is a survey-based community for Walmart shoppers who buy the Great Value brand. Sign up for The Round Table.

The Round Table offers users the opportunity to complete surveys regarding Great Value products. Each completed survey enters the user into a monthly drawing for ten $500 Walmart gift cards. This is Great Value’s investment in listening, and represents their desire to truly understand how consumers view their products and their brand. They’re looking for your feedback on Great Value products – good or bad!

The Great Value team is focused on growing the community to 200 members in the next two weeks. At the end of that period, the first drawing will be held – which makes each member’s chance of winning in the initial drawing 1/20. Walmart hopes to grow the community to 20,000 customers by the end of the year.

Let’s say that number again 20,000! Amazing. This is certainly not a new idea but this is a great way to use it. And to create a group of 20,000 engaged Mom’s who are all contributing to making a Private Brand better is both a significant commitment and a significant resource.

I look forward to learning how this resource is tapped into.Pri



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.