In this article from Dow Hones Steven Burd Chief Executive Officer of Safeway discusses the glut of National Brands and the opportunities for Private Brands. If he is correct it could dramatically change the brand landscape and many second and third tier brands could join the ranks of now deceased brands.
Safeway CEO Sees Glut Of National Brands
NEW YORK -(Dow Jones)- Safeway Inc. (SWY) Chairman and Chief Executive Steven Burd said there is a glut of name-brand products and that some will likely disappear in the wake of the recession as manufacturers cut products.
“I do think that there probably are more national brands out there in various categories than there really needs to be,” Burd said Wednesday at a Goldman Sachs retail conference. The situation might put some pressure on consumer- product companies to rationalize their product lines, he added.
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