Private Brand Challege. Taste No Difference.

superbiloMy hometown grocer growing up in Mauldin, South Carolina was BI-LO. They had a store on every corner; a bull on every roof and their headquarters was a little more than a mile from my parent’s home. In recent years they have had their share of troubles but they still seem to dominate the Upstate, SC market and continue to be the grocer of choice for my mother in law.

Southern Home the BI-LO private brand is featured this month in a now familiar promotion called the “Our Brands Challenge.” According to the BI-LO website:

Take the Our Brands Challenge today.

Buy the National Brand and Get Ours FREE (with My BI-LO coupon). See how the quality stacks up ounce for ounce, product for product. The only thing that won’t match up is the price. You’ll see that you can Switch and Save everyday.

Once you’ve experienced the quality and savings, let us know what you think. How do Our Brands stack up? E-mail us your comments, suggestions, or testimonial. Because your feedback matters to us.

Right now, Our Brands Challenges you to. . .

  • Buy Digiorno Rising Crust Pizza (28.2- 32.7 oz), Get Southern Home Self Rising Pizza FREE, (28.2- 32.7 oz), Select Varieties
    -Save up to $5.34
  • Buy French’s French Fried Onions (6 oz Original), Get Southern Home Lightly Salted Crispy Onions FREE (6 oz)
    -Save up to $2.99
  • Buy Nature Valley Snack Bars (6 ct Sweet & Salty or 12 ct Crunchy Oats & Honey), Get Southern Home Snack Bars FREE (6 ct Sweet & Salty or 12 ct Crunchy Oats & Honey), Assorted Varieties
    -Save up to $2.50
  • Buy StarKist Tuna (5 oz Chunk Light or Solid White Albacore), Get Southern Home Tuna – Chunk Light or Solid White Albacore FREE (5-6 oz)
    -Save up to $.82
  • HOW? It’s easy!
  • The Our Brands Challenge is an exclusive online program brought to you by My BI-LO. If you’re already a My BI-LO member, just visit ‘My Coupons’ on your home page. Print your coupon to redeem in store.* If you’re not, what are you waiting for? Sign up today to take advantage of great offers like this. It’s easy and FREE. All you need is your BONUSCARD®.
  • Come back every 3 weeks to accept the next round of the Our Brands Challenge. New offers will be posted 9/9/09.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.