New in store technologies and media seem to emerge on a daily basis, this one from Aisle 411 is an intriguing idea for a superstore or mass merchant. Looking for a specific product dial in speak to the system and it tells you where to look. Combine this with the potential to plug a private brand, promotion or new product launch and it becomes even more interesting.
If Private Brand add one more item to each basket using great branding, great products and innovative instore marketing it can significantly impact retail sales, margin and profits.
Video : Aisle 411 Helps You Navigate the Grocery Store – Watch more Videos at Vodpod.
Excellent use of social media to help shoppers!