This 4:00 minute video from Walmart tells the story of “The Secret Life of Sour Cream.” The hero of the production is none other than Great Value Sour Cream, with cameos by other Walmart Private Brands including: Ol Roy, Equate and Parent’s Choice. Using Great Value Sour Cream to tell the sustainability story is a nice way to weave two significant Walmart initiatives (Private Brand & Sustainability) together and tell a compelling story.

What do you think?