Private Brand Gourmet Garage.

Gourmet garage2

I had the opportunity to spend a long weekend in New York City with my wife a few weeks ago and stumbled across this fascinating little chain of grocery stores in what was one of my favorite Balducci’s locations. The store was a fascinating mix of New York and gourmet jammed into a tiny store no larger than a suburban convenience store. Gourmet Garage currently has six stores throughout the city and features a number of Private Brand Gourmet Garage items primarily focused on fresh and heat and eat. This is a uniquely different shopping experience than the classic suburban grocery, but it had a charm unique to New York City.

The package design is spartan at best and does little to build the otherwise hip Gourmet Garage brand, but by and large the products appear to be nice and to support a quality gourmet image.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.