CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate), Target (Market Pantry & Up & Up) and CVS.
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Christopher Durham
Vice President of Retail Brands at Theory House
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Walmart Launches New Private Brand Vudu Spark – Jan 28, 2015
- PB CAREERS: Haggen – Director of Private Label – Jan 28, 2015
- ALDI Asks Fan’s Their Favorites For A Second Year – Jan 27, 2015
