CBS “Early Show” financial contributor Vera Gibbons price compares national brands and private brands, with private brands coming out on top in every category. This piece features brands from Walmart (Great Value & Equate), Target (Market Pantry & Up & Up) and CVS.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Publix Greenwise – May 23, 2013
- Differentiation Illustrated – Tesco Finest Coffee – May 23, 2013
- IGA Partners with Wounded Warrior Project – May 23, 2013
