Private Brands & CPG Stock Prices.

tide-tide basic

This article comes from The Business Insider and is a nice look at the impact of Private Brand on CPG’s or more significantly that of Walmarts Great Value on these companies.

As an aside from the blogging part of me this story is inserted into this post using a feature called Embed This, at first glance it appears to be an easy to us feature that allows content sharing will giving appropriate credit to the author. What do you think?



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleIs Private Brand Loyalty Permanent?
Next articlePrivate Brand: The Game Changed?
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.