Private Brands & CPG Stock Prices.

tide-tide basic

This article comes from The Business Insider and is a nice look at the impact of Private Brand on CPG’s or more significantly that of Walmarts Great Value on these companies.

As an aside from the blogging part of me this story is inserted into this post using a feature called Embed This, at first glance it appears to be an easy to us feature that allows content sharing will giving appropriate credit to the author. What do you think?



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.