Private Brands & CPG Stock Prices.

Christopher Durham Aug 25, 2009 0

tide-tide basic

This article comes from The Business Insider and is a nice look at the impact of Private Brand on CPG’s or more significantly that of Walmarts Great Value on these companies.

As an aside from the blogging part of me this story is inserted into this post using a feature called Embed This, at first glance it appears to be an easy to us feature that allows content sharing will giving appropriate credit to the author. What do you think?


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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