H-E-Buddy Animates Private Brand!

Texas based retailer H-E-B has re-launched is Private Brand aimed at children, H-E-Buddy. According to Planet Retail: The new and improved brand will feature stringent nutritional requirements which will include no high fructose corn syrup or partially hydrogenated oils and a restricted number of calories from fat, saturated fat and sugar.

The new H-E-Buddy Private Brand will be supported by a kid friendly website featuring a animated TV commercial as well as a number of kid and parent friendly activities including: games, a kids club and recipes.

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Publix Smiles With Frozen Novelties – May 20, 2013
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• Tasty Design, Tasty Gelato, Safeway Select – May 20, 2013