H-E-Buddy Animates Private Brand!

heb site

Texas based retailer H-E-B has re-launched is Private Brand aimed at children, H-E-Buddy. According to Planet Retail: The new and improved brand will feature stringent nutritional requirements which will include no high fructose corn syrup or partially hydrogenated oils and a restricted number of calories from fat, saturated fat and sugar.

The new H-E-Buddy Private Brand will be supported by a kid friendly website featuring a animated TV commercial as well as a number of kid and parent friendly activities including: games, a kids club and recipes.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.